About GW

Russ Gooding & Golden Witch… Integrity, Experience, Professionalism.
-Doug Hall www.bamboorodmaker.com

You and your company are a treasure and more than a pleasure to work with
– Dennis Aebersold



New For 2018: I’ve been convinced to give FREE SHIPPING a try. If you want to stock up and fill your own bins with spare parts, or plan ahead and pick up a couple rods’ worth of components at one time, we’ll help you save money with free shipping on small part orders totaling over $500.00 in merchandise after any coupons are applied. Check out our Shipping Rates, Terms, & Conditions page for more info because there are restrictions on this program. Also, as you’ll read on that same terms & conditions page, we’ve had to formally put an end to add-on orders. Enjoy the free shipping if you can make use of it, and thanks for your understanding about the new add-on order policy.



Golden Witch Technologies, Inc. was conceived while I was undergoing my bamboo rodmaking apprenticeship with Daryll Whitehead in Seattle. The difficulty of finding top notch tools and components was readily apparent, so I decided to found a company oriented toward the needs of custom rodmakers and the anglers who appreciate custom tackle. What started before meeting Daryll as a custom graphite rod company, Golden Witch Rods, has merged with my passion for bamboo rodmaking. Once a sole proprietorship, Golden Witch incorporated in 1998 and has been growing to suit the changing needs of our clients ever since. The finest rodmakers and restorationists choose Golden Witch components for all manner of rods – graphite, bamboo, & fiberglass – and all manner of fishing, from ultralight graphite spinning tackle to top shelf, collectible bamboo fly rods. Whether you need something vintage, like an obscure agatine tiptop, or something classic in appearance but modern in function, like GW’s internally tapered slide band reel seats, Golden Witch has the components you need.

The demand for custom rods, especially custom bamboo rods which appreciate in value as the years pass, originally allowed me to continue making rods even as Golden Witch served the needs of other rodmakers around the world. Quite simply, there was, and still is, a greater demand for custom tackle than there are craftsman who can sate that demand. As a practicing rodmaker, I am intimately aware of the needs that rodmakers have – needs for better components and for better service.  However, as of 2014, I no longer make custom rods for sale. With thousands of clients, many of them world class rodmakers, it was time for me to choose between fishing or cutting bait, so to speak. I’ve chosen to cut bait; here I mean the phrase in its original incarnation, that of choosing either to angle or to conduct the preparatory maintenance necessary for angling. I enjoy making parts that rodmakers take pleasure in using, and in offering advice to budding rodmakers. Everybody who is fortunate in having a job they are passionate about needs to nurture their particular passion in order to thrive during the work day. My passions have shifted over the years and now I’m finding more pleasure in designing components, making guides, and creating jewelry grade components, than designing and making rods. This said, I still make rods for my own use, for family, and for the occasional donation. This keeps my hands dirty at the rodmaking end of things, but allows me to focus my time on component innovation and production. Your needs drive the innovation at Golden Witch. Working with my team of associated rodmakers, anglers, historians, artists, and engineers, I am constantly creating new products and re-inventing old standards. I re-invest a significant portion of profits in R&D, thus when you become a client, you actively help me to create new products that will serve your needs.  2016 has seen the return of the Classic & Antique Tube Kits, the introduction of Hexagate hexagonal stone guides, the minor innovation of the Improved Saddles (available with our Blue and Gold Ring & Saddle Hook Tenders), improved variants of the Whitehead Ferrule Puller and our Roughing & Intermediate Forms, and more. 2017 promises even more positive expansion. I’m involved with Peak Bamboo as a founding partner, so you’ll see Golden Witch make a re-entry into the bamboo supply market; GW plans to expand our cork importing business; we have already produced a host of new options for agatine guides which we need to get listed…these include the new agatine colors Antique Gold (dark gold) and Scuppydine (pale gold). If all goes according to plan, it’s going to be an incredibly busy year, so please be patient if you order custom products that I make – guides and whatnot – because there will be delays during those times I’m wearing my Peak Bamboo hat. There is a lot more planned for 2017, but we’ll work our way to fruition one project at a time.

If you’re already a GW client, thank you for your support! You help me to keep a host of craftsmen and craftswomen employed and I think that’s valuable, and valuable for you to know. Most of the Golden Witch tools and components are made in shops that employ fewer than eight craftspeople and three employ just a single person. These are folks dedicated to their trades and working with them is a real pleasure. These craftspeople help me to expand my definition of what is possible and part of what they make possible is Golden Witch. The vast majority of our products are crafted here in Lancaster County, Pennsylvania, but no matter where they’re made, the pride of craftsmanship shows in the products Golden Witch purveys.

Please explore the Golden Witch website. I want to earn your business. Let me know how I can work together with you to achieve that goal. – Russ


My goodness Russ, I thought I was a bit odd sending an order to you [so] late…, but you replied before most of this continent was awake this morning. Thank you….By the way, you cut bait with panache. And that is just as important as all the rest. If the bait ain’t right, the fish don’t bite! Cheers,
Malcolm B. (Canada)


Your company is amazing, thank you so much. You will be well represented by me simply as a customer, but also as an advocate for small, family-owned businesses that are tough to find these days. Your customer service is second to none. Thank you, your donation is greatly appreciated!!!!
-Jed Hamberger and the Lock Haven University Fly Fishing Club